Camperdown Production Precinct Masterplan

Production precinct.jpg

The final Camperdown Production Precinct Servicing Masterplan (Masterplan) was adopted by Council at its meeting on 27 February 2024.

The project had arisen from the Corangamite Shire Industrial Strategy, recommending the need for a high-quality Business Park in Camperdown, and was supported by the Victorian Planning Authority (VPA) with funding as part of the Victorian Streamlining for Growth Program.

The Camperdown Production Precinct is located on Old Geelong Road, north of Camperdown township and south of Lake Colongulac. Council seeks to support and build on the strength of the Shire’s agricultural sector, with large dairy and grain manufacturers.

The Final Masterplan can be downloaded below.

View the Masterplan(PDF, 5MB)

Purpose of the Masterplan

The Camperdown Production Precinct Masterplan provides the Council, community, and landowners/ businesses with the vision, direction and implementable actions required, to enable the long-term growth and management of the industrial estate.

It will be used to coordinate future business, especially in relation to design and servicing, as well as provide opportunities to seek funding and investment opportunities. This will ultimately allow for the facilitation of a high-quality and sustainable business park that will support local industrial sectors and encourage new business to the Shire.

Vision

The Camperdown Production Precinct will be:

“A precinct promoting innovative business opportunities, that value-add the food and fibre industries, and underpinned by sustainable value creation.”

Guiding Principles

The vision for the Camperdown Production Precinct Servicing Masterplan highlights the importance of the precinct to the Shire and its significance in supporting the food and fibre sector. It will be implemented through the strategies and actions outlined in this Masterplan and guided by the following principles:

  • Provision of adequate land that is ‘development ready’ to meet future requirements for expansion of the industrial estate and existing businesses.
  • Protection of the landscape and environmental values that surround the site and contribute to the character of Camperdown.
  • Protection of any Traditional Owner Cultural heritage and post-contact built and social heritage values within and surrounding the site.
  • Provision of landscaping and built form guidelines that enhances the visual amenity of the estate and positively contributes to the surrounding rural character.
  • Incorporating integrated water management systems that support the existing environmental characteristics of the site, while providing opportunities for sustainable water re-use.
  • Supporting renewable energy options that enhance business operations and provide sustainable energy generation and storage.
  • Acknowledging the importance of existing businesses, as well as the dairy farming industry in the expansion of the industrial estate.
  • Supporting job creation and a diverse economy within the Shire.
  • Contributing to an integrated movement network that improves access to, and links, the precinct within regional assets and the Camperdown town centre.

Next steps

A process to implement the findings of the Masterplan is being undertaken in 2024. This will include an amendment to the Corangamite Planning Scheme, to rezone parts of the precinct from Farming Zone to Industrial 1 Zone and give effect to the policy and design guidance outlined in the plan. 

Business Case Study - Australian Dairy Nutritionals

One of the most innovative dairy products on the market is made right here in Camperdown.

Australian Dairy Nutritionals (ADN) are now making certified organic A2 protein infant formula.

The product is unique in not only how it is made, but that it all comes from local dairies owned by ADN.

Originally Camperdown Dairy, ADN came to be after the company was purchased by Australian Dairy Farms. This gave them access to local dairy farms that were converted to certified organic farms and then A2 cows shortly after the purchase.

On how they came to make this change, CEO Peter Skene said they looked at how the business is different, and where the value lies on the market.

“Most dairy companies, if not nearly all dairy companies, of any size, don't own the dairy farms. They contract from farmers. We do.” Mr Skene said.

“We went down the path of converting those farms first to organic and then to all A2 cows to provide a scarce raw material. Organic A2 has only been around anywhere in the world for about 18 months.

Then we looked at all the things you can do with organic milk around the world and where it was creating value and where it wasn't. And we decided organic A2 infant formula was the way to go.”

Originally located at the old Bonlac Foods site at 325 Manifold Street, Camperdown, the company established a new site in 2020 on 160 Depot Road, Camperdown, as part of the Camperdown Production Precinct, thanks to the assistance of Corangamite Shire.

“Corangamite Shire did a study for us and picked out three sites that we could go to. This was one of them.” Mr Skene said.

“There's substantial power here for us and others in the future. The road access is really good and we're a little bit out of town.”

The 10-acre site currently has a purpose-built manufacturing warehouse at the front, and they have plans to expand it down the site and add a canning facility.

“We will build on to the end of this site and eventually we will have raw milk coming in one side and infant formula going out the other, and then a warehouse and then straight to the market.”

On establishing regionally, Mr Skene mentioned three key things; skilled labour, location and adding value.

“The availability of skilled labour is a really big plus for regional Victoria in dairy, and also the space and the ability to do things that you can't do in a landlocked Melbourne; from a point of view of freight, from a point of just the available land, from the point of view of the cost of the land,” he said.

“If you've got to transport the milk, you might as well transport the finished product and add the value out here in Western Victoria.”

You can learn more about Australian Dairy Nutritionals via their website adnl.com.au/